An example of advertising material for shoe companies is the shoe flyer. To tell customers about the company's shoe products and services, clients are often given a single-page advertisement or brochure. It contains product illustrations and descriptions, discount coupons, and other company-related details. A shoe flyer's purpose is to entice visitors to visit the store or website and buy shoes. The flyer is frequently posted at places where potential clients are likely to encounter it, like in store windows, on noticeboards, or at public gatherings.