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Creating
a course is a hard job in this world of e-learning, but it is also a
good way to make money by sitting at home. Every day, someone new is
joining this profession of course creation, and of course, it is no
matter of shame if you don't know a single thing about course creation.
This post is for you.
Why is course creation the next big thing?
Only
some people can join an offline course, as it's hard for many to join
the class in person at a particular time. But if a course is available
online where you pay a small amount and get access to a lot of premium
stuff along with that course, then people will jump on to get that,
right? That's why course creation is becoming the next big thing.
People
will choose something easily if it is available before anything else.
People may accomplish their goals more quickly and easily with online
courses. And you will be considered successful when your students refer
your courses to others.
How to become a proactive course creator
There
may not be any real secrets to being a great course creator, but there
are undoubtedly successful creators who use effective tactics. The
following advice can help you stand out and improve your chances of
success:
1. Offering a course based on demand
First of
all, you need to research which course is in high demand now and less
competition at the same time. You can't just offer a course you know
little about just because it has demand. Making an online course is
quite time-consuming, and it will be even more draining if your course
has no appeal.
If there is a demo or pre-sale mode for your
course, you will understand if you should approach that particular
course or not. You should choose a course you will love to teach and has
some demand in today's market.
2. Comprehensive market research
Recognize
the wants, preferences, and problems of your target audience. Conduct
thorough market research to find out what courses are already available
in your industry and how to set yours apart. Courses with some real-life
value to them will gain more attention from students. The things that
you can do to have very good market research are-
-asking queries in forums or researching the readers of your blog.
-Investigate other educators, mentors, and businesspeople in the same industry.
-Make sure you have a sizable audience by checking platforms.
3. Creating high-quality, understandable content
Remembering
that different types of people will see your content would be best. So,
you need to make your content in a way that many people will
understand. When you start to work on your content, there should be
nothing in your brain except the content you create. Making your
material educational, interesting, and concise will need a major time
and effort investment.
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Now,
come to the point of quality. Your production level should be something
other than basic. Your course wouldn't be free. People will pay a
certain amount to get access to your course. So, it would be best if you
didn't hesitate to provide your students with the best quality
content.
It would help to have a good HD camera to make your
video clear and high quality. The other important thing you need to
keep in mind is the lighting. There are cheaper but better quality light
setups available in the market. You have to check for yourself. The
other basic things you need to know are editing software, green screen,
etc.
4. Including interactive content and examples
Including
visuals helps the students understand a lot better. Suppose you are
just reading a slide. Students will only remember a few terms from the
slides, but they will memorize them better if you add visual
representation (such as videos, photos, illustrations, etc.).
Moreover,
you can include interactive content such as after you are done with one
topic, you can add a poll based on what you taught or have an option of
commenting so that the students can ask questions.
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The
one thing you must do is use some real-life examples. Examples help the
students understand the topic better as they can relate to the example
somehow.
5. Pricing strategy
Now that you have established a
course, the question that will cross your mind is how much you should
charge for your course. The pricing is mostly trial-and-error until you
determine the perfect course price.
These are the things that will determine the pricing for your course-
- How much you invest in developing, hosting, and promoting the course
- Comparable prices
- Income range of your intended audience.
Here are some easy ways you can structure your payment methods when you sell the courses:-
- lifelong access to the course for a single, one-time payment
- Less expensive ongoing membership costs, usually referred to as monthly payments
- a payment schedule that allows customers to stretch out a one-time expense across some instalments.
All you have to do now is to figure out what kind of payment method and cost you are going for.
6. Engage with your audience.
Having
a community is a very vital part of any case. So, in creating courses,
creating a community should be considered. Engage your audience directly
on social media, email, or online forums. Answer inquiries, offer
assistance, and foster a feeling of community.
A student can
share their struggles, achievements or life experiences or even ask a
question in an active community, and that's a great way to inspire them.
Your students will find like-minded people in a community, motivating
them to learn. Some LMSs might not have a community, but it should be
fine, as you can build a community on any social media.
Being
a course creator means you are an online businessman. So you have to
treat it like a business and do things you would have done in a
business, such as creating a model, setting a goal, etc. The tips
mentioned above will be a great guideline for you, but eventually, you
will understand your flow and become a successful course creator.
Writer's profile
Nafisa Mehreen
Content creator at CreativeItem
Nafisa
is an accomplished writer with great knowledge in the technology world
and computer science. Her hobbies are reading books and coding. Her
expertise lies in writing comprehensive and engaging reviews. She is
always picking up new skills. She likes to dedicate herself to
excellence through skills and teamwork.